Roll-Out in
November 2019
SCHÖNOX presents their packaging design in a new look
and feel. The layout continues to differentiate itself from other brands, and
retains its clear design structure. The redesign is primarily a contemporary
development, with revised details, and new highlights.
The roll-out of the re-designed SCHÖNOX range will start in November in all
countries.
Key feature –
at a glance
Prominently positioned on the packaging is the new
product key feature, visible in the new hexagon element on the front. The idea
was not to use more and more eye-catcher elements. We want to reduce and restructure
the pictograms on the packaging, to focus on one key feature to highlight the main
benefit of the product.
The new base colour is anthracite, and replaces the
old light grey background. In addition, the present grey lids of our buckets will
become black. This new coloration emphasizes the premium quality of our brand.
One of the highest recognition factors of our layout
is the well-known colour coding of our different product groups. This brand
identity element will remain in the new design, and enables a quick orientation
on shelves (for example, green stands for Levelling Compounds).
A significant challenge in designing our package is
always the space needed for multiple languages, for our international
customers. This aspect has been covered in the new design scheme, and we avoid separate
country versions, and additional packages. Customers can use the QR code on the
packaging, to check and download further product information in the local
language (for example technical data sheet, safety data sheet, consumption
calculator).
For more
information about the new packaging design, please watch the video.
